Opportunity Information: Apply for SMY 300 FY20 CVE CONTENT CREATION
This grant opportunity, titled "Content creation to build local capacity in addressing violent extremism and promoting positive decision making among Malaysian youth," is a U.S. Mission to Malaysia (U.S. Embassy Kuala Lumpur) program designed to strengthen local Malaysian ability to counter violent extremism (CVE) through high-quality, youth-relevant media. The award is structured as a cooperative agreement, meaning the Embassy expects to stay actively involved throughout implementation rather than simply providing funds and stepping back. In practice, the Public Affairs Section plans to help select a Malaysian partner institution and to vet participants who take part in the content-production training, and it will remain closely engaged in grant administration and oversight.
The Embassy is looking for an organization that already has credible, demonstrated experience running CVE-focused programs in Malaysia and producing content that can effectively push back against extremist narratives. The core idea is not only to create compelling products such as documentaries, podcasts, and social media content, but also to build a pipeline of Malaysian creators who can continue producing effective CVE messaging after the grant ends. Proposals are expected to integrate training and mentorship for a diverse group of young local talent, drawing participants from multiple backgrounds so that the content reflects the range of communities and perspectives across Malaysia and resonates with different audiences.
The opportunity lays out three main objectives. First, the project must result in the production of at least three documentaries, which can be delivered in video format, radio format, and/or online formats, and these documentaries should address current domestic or regional issues tied to extremism in Malaysia. Second, the project should include a structured training component that equips a diverse cohort of Malaysian content designers and creators with the skills to produce CVE-focused media that is persuasive, responsible, and suited to modern platforms. Third, proposals must include a concrete, nationwide publicity and distribution plan to ensure the content reaches audiences across the country, using multiple channels such as national or regional media outlets, road shows or in-person outreach events, radio distribution, and online dissemination (including social platforms).
From an administrative standpoint, the opportunity is listed under Funding Opportunity Number SMY 300 FY20 CVE CONTENT CREATION, categorized as discretionary funding, with an activity category of education and a CFDA number of 19.040. Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, certain U.S.-based nonprofits with 501(c)(3) status (other than higher education institutions), individuals, and other eligible entities. The source text also explicitly notes that foreign not-for-profit organizations, including think tanks, are included among eligible applicants. The award ceiling is listed as $250,000, with up to 10 expected awards. The opportunity was created on 2019-08-27 and had an original closing date of 2020-01-31. Overall, the program is aimed at pairing tangible media outputs with lasting local capacity-building, while ensuring broad distribution so the messaging can compete in the same information spaces where extremist narratives often circulate.Apply for SMY 300 FY20 CVE CONTENT CREATION
- The U.S. Mission to Malaysia in the education sector is offering a public funding opportunity titled "Content creation to build local capacity in addressing violent extremism and promoting positive decision making among Malaysian youth" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on 2019-08-27.
- Applicants must submit their applications by 2020-01-31. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $250,000.00 in funding.
- The number of recipients for this funding is limited to 10 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501 (c) (3) status with the IRS, other than institutions of higher education, Private institutions of higher education, Individuals, Others.
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Frequently Asked Questions (FAQs)
What is the title of this grant opportunity?
The opportunity is titled "Content creation to build local capacity in addressing violent extremism and promoting positive decision making among Malaysian youth."
Who is offering this grant?
This program is offered by the U.S. Mission to Malaysia, specifically the U.S. Embassy Kuala Lumpur.
What is the overall purpose of the program?
The program is designed to strengthen local Malaysian capacity to counter violent extremism (CVE) by producing high-quality, youth-relevant media and by developing a pipeline of Malaysian creators who can continue this work after the grant ends.
What type of award is this?
The award is a cooperative agreement. This means the Embassy expects to remain actively involved during implementation rather than simply providing funding and stepping back.
How will the Embassy be involved during implementation?
Based on the opportunity description, the Public Affairs Section plans to help select a Malaysian partner institution, vet participants who join the content-production training, and remain closely engaged in grant administration and oversight throughout the project.
What kind of organization is the Embassy looking for?
The Embassy is seeking an organization with credible, demonstrated experience running CVE-focused programs in Malaysia and producing content that can effectively counter extremist narratives.
What are the main objectives of the project?
The opportunity lists three main objectives: (1) produce at least three documentaries addressing domestic or regional issues tied to extremism in Malaysia, (2) deliver structured training to build skills among a diverse cohort of Malaysian content creators to produce persuasive and responsible CVE-focused media, and (3) execute a concrete nationwide publicity and distribution plan so the content reaches audiences across Malaysia through multiple channels.
What are the required content deliverables?
The project must produce at least three documentaries. The documentaries may be delivered in video format, radio format, and/or online formats, and they should address current domestic or regional issues linked to extremism in Malaysia.
Do the documentaries have to be video, or can they be audio/online?
The documentaries can be in video format, radio format, and/or online formats.
What topics should the documentaries cover?
The documentaries should address current domestic or regional issues tied to extremism in Malaysia.
Is training required as part of the project?
Yes. The opportunity expects a structured training component that equips a diverse cohort of Malaysian content designers and creators with skills to produce CVE-focused media that is persuasive, responsible, and suited to modern platforms.
Who should participate in the training component?
The proposal is expected to train and mentor a diverse group of young local talent, drawing participants from multiple backgrounds so the content reflects a range of Malaysian communities and perspectives and resonates with different audiences.
Is there an expectation that the project builds long-term capacity beyond the grant?
Yes. A key theme is building a pipeline of Malaysian creators who can continue producing effective CVE messaging after the grant ends, not just producing one-time content outputs.
Is a distribution or publicity plan required?
Yes. Proposals must include a concrete, nationwide publicity and distribution plan to ensure the content reaches audiences across Malaysia.
What distribution channels are specifically mentioned?
The opportunity references multiple channels, including national or regional media outlets, road shows or in-person outreach events, radio distribution, and online dissemination (including social media platforms).
What is the Funding Opportunity Number (FON)?
The Funding Opportunity Number is SMY 300 FY20 CVE CONTENT CREATION.
How is this funding categorized?
The opportunity is categorized as discretionary funding, with an activity category of education.
What is the CFDA number listed for this opportunity?
The CFDA number listed is 19.040.
Who is eligible to apply?
Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, certain U.S.-based nonprofits with 501(c)(3) status (other than higher education institutions), individuals, and other eligible entities. The opportunity also explicitly states that foreign not-for-profit organizations, including think tanks, are included among eligible applicants.
Are foreign nonprofit organizations eligible?
Yes. The source text explicitly notes that foreign not-for-profit organizations, including think tanks, are included among eligible applicants.
What is the maximum award amount?
The award ceiling is listed as $250,000.
How many awards are expected?
The opportunity lists up to 10 expected awards.
When was this opportunity created?
The opportunity was created on 2019-08-27.
What was the original closing date?
The original closing date listed was 2020-01-31.
What is the program trying to counter, and how?
The program aims to counter violent extremism by producing credible, youth-relevant media that can compete in the same information spaces where extremist narratives often circulate, while also training Malaysians to sustain this type of content creation over time.
Does the program emphasize youth audiences?
Yes. The content is intended to be youth-relevant and to promote positive decision making among Malaysian youth, while also developing young local talent through training and mentorship.
Does the opportunity require working with a Malaysian partner institution?
The description indicates the Public Affairs Section plans to help select a Malaysian partner institution, suggesting partnership is part of the intended implementation approach.
Will participants in the training be reviewed by the Embassy?
Yes. The description states that the Public Affairs Section plans to vet participants who take part in the content-production training.
What kinds of media products are envisioned besides documentaries?
The opportunity highlights a broader content approach that can include documentaries, podcasts, and social media content, alongside training and a national distribution strategy.
What makes a proposal aligned with the opportunity goals?
Based on the description, alignment includes: demonstrated CVE programming and content production experience in Malaysia; a plan to produce at least three documentaries on relevant extremism-related issues; a structured training and mentorship program for diverse Malaysian youth creators; and a detailed nationwide publicity and distribution plan using multiple channels.
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